Trademark Registration

Trademark is a brand name, Symbol or Logo that is used by the manufactures to identify their goods and services that are legally registered or established, it can be a Name, word, letter, Drawing, signature, symbol, title, seal, image, Advertisement or any other combination that is intended to be used. The Trademark must be distinctive for the goods and services provided.

Trademark or Brand Name is an asset of immense value is the result of your intellectual hard work. People do not remember the man behind a product, they normally recognize your goods or service by its brand name or trademark. Trademarks or Brands can attract the people with positive feelings and built trust of the customer on your product or services.

A trademark registration is valid for 10 years in the UAE further extension needs additional fees, and the registration can be renewed for the same period. Registered trademark will be under legal protection in UAE during 10 years since the date of official TM registration.

Registration throughout the Emirates

Your intellectual property should never be left to chance. While your trademark may be well established and legally protected in your home market, if you haven’t registered it, then you may be putting your business at risk.

Once you have registered your trademark, you will be protecting your intellectual property throughout the United Arab Emirates. Not being limited to Dubai, the registration will be valid in emirates including Abu Dhabi, Fujairah, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah.

Benefits that Arise from Trademark Registration

• It helps you to protect your business identity.
• It protects you against others using the same or similar trademarks.
• It provides “concrete proof” of your legally protected rights.
• It removes the need to rely on “common law” rights (passing off).
• It is an asset, it has value:
• It may be licensed
• It may be franchised

  • Registration protects against others who trade in the same, but defective goods/services. This may lead to your reputation being ruined.
  • It may be sold.


A patent is a right granted to an inventor for an invention, which in most cases is a product or a process of a new way of creating something or providing a new solution to a certain technical problem. Once granted, a patent confers protection upon the owner thereof. The period of protection ranges between 15 to 20 years. The protection period is not renewable except in rare and particular cases. In order for an invention to be patentable, it must be new, capable of solving an existing technical problem and liable to practical application in industry.


Copyright offers protection for original works of authorship. Copyright protection affords the author of a copyrighted work with specific rights that the author can give or sell to others or keep for himself.

In the simplest terms, “copyright” means “the right to copy.” In general, only the copyright owner, often the creator of the work, is allowed to produce or reproduce the work or to permit anyone else to do so.

For more information please feel free to contact Wincore Advisory Group

Telephone No. +971 (0) 4 221 26 02:  Email Id: [email protected]

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